My Generation Limited is registered as a data controller with the Information Commissioner’s Office (registration number ZA086878).
MyGeneration Limited collects Personal Data and Anonymous Data from you when you visit our Site or when you send us information or communications. “Personal Data” means data that allows someone to identify you, including, for example, your name, address, telephone and mobile numbers, e-mail address, as well as any information about you that is associated with or linked to, or could be linked to, any of the foregoing data. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.
How Personal Data is collected
We may collect Personal Data from you, such as your name, contact details, country of residence, zip code or post code, gender, and/or birth date when you register on the Site or when you choose to use the various services we provide on our Site. We also collect other types of Personal Data that you provide to us voluntarily, when, for instance, you make a purchase, respond to surveys and questionnaires, or enter a competition. If you provide us feedback regarding our Site or services via e-mail, we will collect your name and e-mail address in order to send you a reply. In order to improve our services to you, we may ask you to voluntarily complete confidential surveys. We do not ask you to provide us any personally identifiable data in association with these surveys although we do associate your responses with Personal Data. If you do not wish to participate in a survey, however, simply decline to participate when asked.
Anonymous Data Collected via Technology
How is the information used?
MyGeneration Limited uses your Personal Data to provide you with a customised Web experience and to provide services to you. Such services include sending you marketing messages if you have given us permission to do so, processing your answers to quizzes, and sending electronic newsletters and promotional e-mails to you. We also use Personal Data for customer service messages, to notify you about updates to our services and to respond to your requests. We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to perform statistical analyses of users’ aggregate behaviour so that we may enhance the content of our services and improve site navigation. MyGeneration reserves the right to use and disclose Anonymous Data to third parties at its discretion, in aggregate form. If you elect to receive communications from us we may periodically send you free newsletters and e-mails that directly promote the use of our Site or the purchase of our products or services and may contain advertisements for third parties.
Do we share your Personal Data with other companies?
Where is your information processed and how do we keep your Personal Data secure?
Access to your Personal Data
You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to see the information we hold about you, please contact us in writing: The Data Protection Compliance Officer, My Generation Limited, Elldan House, Llanmorlais, Swansea, SA4 3TF We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you. We are also legally obliged to request you to provide us with identification so that we can be certain that you are entitled to receive the requested data.
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